The 5 - Element Formula of how to Sell on Social Media
Demonstrate common human values
- Make posts that show empathy.
- Provide inspiration and declare your position about common issues.
- Make emotional, supportive, encouraging posts.
Present an offer Present an introduction video about yourself
- People tend to believe more in what they see, that’s why a video is a powerful tool, do not ignore this.
- Record 45-60 second introduction video with open space or nature background where you introduce yourself.
- Describe what solution you bring to the market, and the methods you use.
Prove yourself as an expert
- Create a series of posts on How -To.
- State an issue, give a solution, and break the solution down into single actionable steps.
- Provide downloadable checklists and other useful material.
- Be fully open about the solution and crystal clear about how to achieve it.
Frequency and consistency
- Make at least 4 posts a week, do not try to come up with the highest quality of posts, it will be more than enough if your posts are reasonably interesting, original, and personal.
- To make it fresh and less boring for you and the audience diversify topics and types of posts, alternate how-to, emotional, encouraging, written, and video posts.
- To establish your presence, and authority create depth of content keep posting 4 times a week at least for 8-10 weeks in a row.
Present an offer
- Presenting an offer doesn’t necessarily mean a paid offer.
- Make a free offer, for example, “Let me know if you would like me to send you 5 cheat sheets that will cover the end-to-end process of how to create and manage video posts across social media platforms”.
- After offering several free offers and analyzing audience responses you will get an indication if that’s time to start selling.
Irresistible Offer Types
Have you heard how people say that a great product CAN’T be sold with a bad offer, and a worthless product can fly out off the shelf with a great offer? What is an irresistible offer? This is a structured agreement offering a service/product which value SIGNIFICANTLY exceeds the service/product price, and a consumer has a FULL GUARANTEE to get a refund in case of a mind change.
Here are 8 types of offers you can use to make successful sales.
1. Direct Offer: Give me A in exchange for B
2. Premium Offer: Give me A and I’ll give you B and I’ll give you C as a bonus
3. Risk-Free Offer: Give me A and I’ll give you B, and if you don’t like it, I’ll refund you
4. Risk-Free Premium Offer: Give me A and I’ll give you B plus I’ll give you C, and if you don’t like it, I’ll refund you, and you can still keep C anyway
5. Risk-Free Premium With Double Bonus Offer: Give me A and I’ll give you B plus I’ll give you C, and if you don’t like it, I’ll refund you, and you can still keep B & C anyway
6. Delayed-Billing Offer: I’ll give you B, but you don’t need to pay now. Try it for 30 days,and then after 30 days, if you decide to keep it, do nothing and I will bill A dollars
7. Delayed-Billing With Risk-Free Offer: I’ll give you B, but you don’t need to pay now. Try it for 30 days, and then after 30 days if you decide to keep it, do nothing and I will bill A dollars. But if you don’t like the B let me know and I won’t bill you and you can keep B anyway
8. The Super Offer: II’ll give you B, but I don’t need to pay now. Try it for 30 days, and then after 30 days, if you decide to keep it, do nothing and I will bill A dollars. But if you don’t like the B let me know and I won’t bill you and you can keep B anyway. And BTW, as appreciation for buying B, I’ll give you a few bonuses for free and that’s regardless if you like B or not
